MOUNTAIN VIEW, Calif. (Nov. 12, 2008) — iotum™ today announced that its Calliflower conference-calling service, which makes it easy to plan and participate in highly interactive conference calls that bridge business and social networks, is now mobile and available for users of the Apple® iPhone™.

“Now iPhone users can easily participate in and manage Calliflower conference calls wherever they are and have the full richness of the Calliflower experience in a mobile environment”, said iotum CEO Alec Saunders, who unveiled the new iPhone application at the Under the Radar event.

iotum also announced Calliflower Premium, which introduces document sharing and other new features for business users.

“Users have told us what they like most about Calliflower is that it brings together all the key elements they need for meaningful collaboration into an easy-to-use interactive dashboard,” said Saunders. “Now we’re liberating Calliflower conference calling from the desktop and extending all its features to the world’s most powerful mobile device.”

Calliflower on iPhone
Calliflower on iPhone makes organizing and participating in multi-party calls simple and engaging by allowing participants to see the status of other callers, along with features such as interactive chat, intuitive conference controls, call archives, invitations and reminders, integration with calendars, and more.

Calliflower on iPhone will be free until Jan. 1, 2009, after which it will a one-time download charge of $9.99. The application will be available shortly in Apple’s iPhone App Store.

Calliflower Premium
Calliflower Premium adds a new dimension to the Calliflower dashboard – the ability to share the contents of documents among all participants in a Calliflower conference call, which can enhance team productivity by reaching closure on points of discussion more quickly. Calliflower’s document sharing is entirely web based, and requires no client download, which makes it easy to use.

Calliflower Premium will also support multiple organizers under a single account, and delegate access to allow executives’ assistants to organize conference calls.

In addition, for Calliflower Premium users, Calliflower is being expanded globally via local-dial numbers in the United States, Canada, Mexico, the United Kingdom, Ireland, Australia, and Singapore, as well as via Voxbone’s newly announced iNum ‘883’ global toll-free country code.

Calliflower Premium is designed to help business users of Web conference-calling facilitate active participation in calls, share agendas and documents, coordinate participants’ schedules, capture and share information discussed during conferences, and manage agreements, action items and follow-ups to keep projects moving.

Calliflower Premium is priced at the special introductory price of $50 per month, for two organizers, with a no-risk 30-day free trial period, until Jan. 1, 2009. Additional organizers cost $25 per month each.

iotum is a Voice 2.0 company that aims to reinvent business conversations and shape a world of relevant communications where devices, social networks and Web services work seamlessly together to let people communicate with whom they want, when they want and on the device they want.