Ottawa, February 2, 2009…Canada’s largest high tech trade association, CATAAlliance, has adopted Calliflower Conference Calling, powered by iotum, as part of its Web 2.0 office.

Calliflower can be accessed directly from the web, or on Facebook Calliflower enables users to join a conference call from just about anywhere, or to create their own at no or low cost depending on the options chosen.

John Reid, CATAAlliance President, said, “We reached out to the iotum team last summer for guidance and support in evaluating best-in-breed technologies integral to our Web 2.0 office. By collaborating with one of CATA’s members we were able to accelerate adoption of new telephony and collaboration technologies. ”

Reid added, “We particularly like the Calliflower Web interface— it’s an easy to use, interactive dashboard that makes organizing and participating in multiparty calls simple and engaging. There is also a richer call management feature set compared to our previous service. We save thousand of dollars while adding Web 2.0 collaboration power.”

via CATA Adds to its Web 2.0 Office Saves a Bundle with Calliflower Conference Calling and Document Sharing by iotum.