There are a number of reasons to rotate advertisements on your website, including

  • avoiding “ad blindness”, which is the phenomenon of visitors ignoring ads.
  • rotating ad “inventory” in order to place other paying ads on your pages.

Google Ad Manager is a free tool which can be used to effectively manage ad inventory on your site.  It allows you to track and manage ad inventory on your web site, sell advertisements to advertisers, and will backfill unused inventory with Google Adsense.  Ad Manager is the solution we recommend to Calliflower Affiliates to manage inventory on their web sites.

Setting up ad manager is a straight forward process.

  1. Define your site’s inventory.  Simply choose the places on your site where advertising will appear.  Typically these might include a sidebar, a header or footer banner, or perhaps a square “blob” that might appear on a page.  Ad Manager refers to each of these as a “slot”, which includes a name, description and ad dimensions.
  2. As you define the slots, Ad Manager gives you code snippets to place in your site for these slots.  Place these in the HTML code for your site.  Ad Manager will also provide you with a snippet of code that needs to be placed in the header for your site.
  3. Optionally, you can group slots into “placements”, which allows you to easily manage groups of like advertisements.  For most Calliflower Affiliates, however, this shouldn’t be necessary.
  4. The next step with Ad Manager is to create an “order”.  In the case where you are selling inventory to a third party, you would create the order with line items for specific slots, number of impressions or clicks, and so on.  You must still create the order, even for your own affiliate advertisements.  Create an advertiser named Calliflower Affiliate.  Next set the price to some nominal amount, and specify which slots or placements will run the Calliflower advertisements.
  5. And finally, upload the ads to be run. To upload the creative do the following.

Get the banner code from the Calliflower Affiliate Site.  It will look something like this:

Banner Code

Ad Manager will ask you for the destination URL for clicks.  Use the portion highlighted in the banner code below as the destination URL.

Banner Code

Next Ad Manager will ask you for the image to be displayed.  Use the portion highlighted in the banner code below as the destination URL.

Banner Code

There you have it!

For more information on setting up and using Google Ad Manager, visit the Ad Manager web site.  Google also provides an excellent step by step tutorial (you must be logged in to your Google account to view the tutorial) as well.