In Exclusive Deal, Samsung Canada Resellers To Offer Multimedia, Social-Network-Style Conferencing Service to Purchasers of Select Netbooks and Laptops 


OTTAWA, CANADA (March 10, 2010) – iotum announced today that Calliflower, its interactive conferencing and collaboration service, will be promoted through the VAR and system integrator channels of Samsung Canada. Under an exclusive agreement from March 1st to April 30th, 2010, Samsung resellers will offer purchasers of selected Samsung netbooks and laptops the first year of Calliflower service free, and will receive commissions when their customers sign up. 

Calliflower applies an engaging, social-networking-style visual interface to the task of conferencing and collaboration, and under standard pricing charges a $50 US monthly flat rate for unlimited use for up to two organizers.  Participants can join through local access phone numbers in major Canadian cities and around the world, or via Skype into a single conference, all while sharing presentations, documents, links, and chats with all those remotely assembled.

Calliflower’s  intuitive controls also allow participants to see the status of other callers and raise hands to request the floor, while also providing call recording, invitations and reminders, integration with calendars, and more. 

“This partnership is a great way to grow customer relationships for our small-business retailers and system integrators, by offering another powerful, money-saving tool alongside our laptops and netbooks,” said Michael Dodgson, Product Marketing Manager for Netbooks at Samsung Canada. “We also see the chance to promote great Canadian technology in a space – teleworking —  that’s very much in demand.”

iotum CEO Alec Saunders, for his part, acknowledged that Samsung Canada’s promotion would provide a great boost to Calliflower’s long-term user base. “We’re so confident in the service and the sales channel, that we’re willing to offer the first year’s service for free – a $600 dollar value,” he said. 

Samsung Canada resellers and retailers will have customers sign up for Calliflower through a web site, entering PC serial numbers for proof of purchase and downloading the client software. 

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About iotum

iotum is a Voice 2.0 company that aims to reinvent business conversations and shape a world of relevant communications where devices, social networks and Web services work seamlessly together to let people communicate with whom they want, when they want and on the device they want.  

About Samsung Electronics Canada Inc.

Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products. SECA upholds Samsung’s mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. 

Samsung has been a global TOP sponsor of the Olympic Games since 1998 and has been a presenting sponsor of the Olympic Torch Relay from 2004 to 2008.  Also through Samsung’s Four Seasons of Hope charity, Samsung helps athletes and celebrities raise funds for their respective charities, including the Wayne Gretzky Foundation in Canada.  Samsung is also a proud sponsor of Hockey Canada.

For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit