Hosting a teleseminar is a great way to start growing your small business from the comfort of your home. The best part is, it’s not hard to do. You don’t have to have a deep understanding of teleseminars and teleseminar tools to get yourself going. All you need is a topic, an audience, and a connection. The web is full of resources that address these 3 topics, and this is a great place to start. Popular topics are often motivational, addressing relationships or personal improvement, but there are many successful teleseminars in more traditional training roles as well.

Each and everyone of us has some innate talent.  It doesn’t matter whether it comes from your professional activities or your extracurricular ones. The key things is that the most successful teleseminar leaders owe their success to their passion.  It’s critical to drill on a theme that you can speak passionately and knowledgeably about.

Once you have decided your teleseminars’ theme, you need to target your market, and how you will reach them.  The wonderful thing about hosting a teleseminar is that it is perfect for niche markets. It might be that only a few hundred people in your city might be interested in your topic. However, with a teleseminar, your reach is global.

Do what marketers call a “market segmentation” exercise. Evaluate the business opportunities in your market, whether small or large, and decide what niche you will pursue. Segment on the basis of need, rather than any other measure. Are there customers who need your product or service, and can you reach them easily?

Once you’ve got your market identified, analyze what is currently offered by others. How can you differentiate your business plan from your competitors? Keep in mind that more people than ever are working from home, and consumers have become harder to impress.  Competition can be stiff! Extensive research and a creative angle will pay off when you launch your service.

By now you’ve got a message, an audience and a plan. You are this close to hosting a teleseminar of your own! Now evaluate which communication technologies will be most likely fit to your teleseminars’ needs. For some, a simple phone line will do the trick.  TIP:   remember that we humans are visual. When hosting a teleseminar, conference calling service with document sharing capabilities might be the best way to go.  And the last piece of advice — you get what you pay for.  There are lots of free conference calling services on the market.  And there are lots of low quality free conference calling services on the market. It’s critical that your paying customers walk away with a great impression of what you’re product or service. So don’t cut corners on the tools you use to deliver your seminar.